Raph Siddons Digital Portfolio

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<channel>
	<title>Raph Siddons Digital Portfolio</title>
	<link>https://raphsiddons.cargo.site</link>
	<description>Raph Siddons Digital Portfolio</description>
	<pubDate>Thu, 09 Jan 2025 04:48:33 +0000</pubDate>
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	<language>en</language>
	
		
	<item>
		<title>Navigation page</title>
				
		<link>https://raphsiddons.cargo.site/Navigation-page</link>

		<pubDate>Mon, 28 Oct 2024 09:33:39 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Navigation-page</guid>

		<description>
	DIGITAL
PORTFOLIO
*NOT including all those decks I had to format 💢


ABOUT

PROJECTS


CONTACT

</description>
		
	</item>
		
		
	<item>
		<title>About Section</title>
				
		<link>https://raphsiddons.cargo.site/About-Section</link>

		<pubDate>Thu, 23 Mar 2023 08:45:37 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/About-Section</guid>

		<description>
	
	
I’m
RAPH
(not Ralph)
	A Designer hailing from Singapore.
Before graduating Lasalle College of the Arts, 
I was a self taught creative trying to switch from 
my education in science.
My creative pursuits has led me to develop skills 
in various fields of design such as ad work, strategy 
and branding.
With a strong passion for Creative strategy,
 I create solutions with a strong concept and communication for each project.

My Digital Footprint:
CV
Linkedin

</description>
		
	</item>
		
		
	<item>
		<title>Content</title>
				
		<link>https://raphsiddons.cargo.site/Content-1</link>

		<pubDate>Thu, 23 Mar 2023 11:40:25 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Content-1</guid>

		<description>
	
	
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/111c46f7a41cdba6101473651ef0a505d75deb2d5e17a5d6046c7595d0cc9751/NotCo-Portfolio4.jpg" data-mid="224421240" border="0"  src="https://freight.cargo.site/w/1000/i/111c46f7a41cdba6101473651ef0a505d75deb2d5e17a5d6046c7595d0cc9751/NotCo-Portfolio4.jpg" /&#62;
NotCo x YoungOnes
&#60;img width="3128" height="1752" width_o="3128" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d7287420a378b720ffa8b966948ca7220dee33fb81354c49a8652c8d0e9d78b4/Activation-1.2-base.png" data-mid="224264096" border="0"  src="https://freight.cargo.site/w/1000/i/d7287420a378b720ffa8b966948ca7220dee33fb81354c49a8652c8d0e9d78b4/Activation-1.2-base.png" /&#62;
Polaroid x Crowbar Awards

&#60;img width="960" height="541" width_o="960" height_o="541" data-src="https://freight.cargo.site/t/original/i/3e3635c887c5c57639d49b4f04f1e9ffdcee6cbd79eccf42232c5eeb768d92ef/Tinder-Campaign-Thumbnail.gif" data-mid="172799941" border="0" data-no-zoom alt="Tinder (2022)" data-caption="Tinder (2022)" src="https://freight.cargo.site/w/960/i/3e3635c887c5c57639d49b4f04f1e9ffdcee6cbd79eccf42232c5eeb768d92ef/Tinder-Campaign-Thumbnail.gif" /&#62;
Tinder x Wieden+Kennedy


&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5d8f8f954a271ea27761b2a16b3bc4d4ac5f23b5bbf35e8b63d3021a33600b88/Group-11--Ads-by-You-04.png" data-mid="179906813" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/5d8f8f954a271ea27761b2a16b3bc4d4ac5f23b5bbf35e8b63d3021a33600b88/Group-11--Ads-by-You-04.png" /&#62; Netflix x Forsman &#38;amp; Bodenfors

&#60;img width="4016" height="6016" width_o="4016" height_o="6016" data-src="https://freight.cargo.site/t/original/i/2d4c7a8a8995900dd42f1a602ddc5ca1286610c5ba6eaeca1b49bf47a2d23ee9/DSC_4985.jpeg" data-mid="173237212" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/2d4c7a8a8995900dd42f1a602ddc5ca1286610c5ba6eaeca1b49bf47a2d23ee9/DSC_4985.jpeg" /&#62;
Subcusltures Photoshoot &#38;nbsp;
	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8eb129f7fc24703492760e84292c556432ce41722ba97d7d71a038ecc4293980/Sime-Darby-Portfolio.png" data-mid="224329148" border="0"  src="https://freight.cargo.site/w/1000/i/8eb129f7fc24703492760e84292c556432ce41722ba97d7d71a038ecc4293980/Sime-Darby-Portfolio.png" /&#62;
SD Guthrie Rebrand
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b14272282fbe732e5899fcbd8f60620aeeea289fa8721cf1fe79d55b69bde49c/Costa-portfolio.png" data-mid="227379314" border="0"  src="https://freight.cargo.site/w/1000/i/b14272282fbe732e5899fcbd8f60620aeeea289fa8721cf1fe79d55b69bde49c/Costa-portfolio.png" /&#62;Costa Cha Packaging Redesign
&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/2711d21276281963a8058f0fd4ec29ef2472c3a250fbab0ad78ec6f7e4ce68d9/litehouse-1.gif" data-mid="173228160" border="0"  src="https://freight.cargo.site/w/1000/i/2711d21276281963a8058f0fd4ec29ef2472c3a250fbab0ad78ec6f7e4ce68d9/litehouse-1.gif" /&#62;“The Lite House” Beer Branding


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16832a444ce088b682e4c6f4baca04b9b9ca94abbd683a62f92671423c49d8a3/RaphaeloSiddons_b1.gif" data-mid="185296191" border="0" data-scale="89" data-no-zoom src="https://freight.cargo.site/w/1000/i/16832a444ce088b682e4c6f4baca04b9b9ca94abbd683a62f92671423c49d8a3/RaphaeloSiddons_b1.gif" /&#62;
The Design Monastery

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d065060dcfaca797265bfd84253d17f1c49fa6ce24277b5acd44ee254d873c72/blue-in-the-red-city-cover.png" data-mid="172953346" border="0" data-scale="90" data-no-zoom src="https://freight.cargo.site/w/1000/i/d065060dcfaca797265bfd84253d17f1c49fa6ce24277b5acd44ee254d873c72/blue-in-the-red-city-cover.png" /&#62;“Blue in The Red City” Zine


&#60;img width="2666" height="3999" width_o="2666" height_o="3999" data-src="https://freight.cargo.site/t/original/i/d89f52427588879deb6272b116be28f40592039a147d8e021575c49131bf461e/Midsommar-poster-mockup-min.png" data-mid="173235159" border="0"  src="https://freight.cargo.site/w/1000/i/d89f52427588879deb6272b116be28f40592039a147d8e021575c49131bf461e/Midsommar-poster-mockup-min.png" /&#62;
&#60;img width="2666" height="4000" width_o="2666" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f1c59e679e0590b4df51d244651f724167f70ccb8ed26faa43ff05b61e0e9ef7/her-poster-mockup-1-min.png" data-mid="173235162" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/f1c59e679e0590b4df51d244651f724167f70ccb8ed26faa43ff05b61e0e9ef7/her-poster-mockup-1-min.png" /&#62;
&#60;img width="2666" height="4000" width_o="2666" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1ac970d6714858644399e70411a76bb6c43baa52280e0c626283202e38047216/her-poster-mockup-2-min.png" data-mid="173235160" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1ac970d6714858644399e70411a76bb6c43baa52280e0c626283202e38047216/her-poster-mockup-2-min.png" /&#62;
&#60;img width="2666" height="4000" width_o="2666" height_o="4000" data-src="https://freight.cargo.site/t/original/i/89ca9c6b14bdfdf8054d6bbd786611cd335cd86f42f1c68944e0187e732427e6/nordic-film-fest-poster-mockup-min.png" data-mid="173235161" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/89ca9c6b14bdfdf8054d6bbd786611cd335cd86f42f1c68944e0187e732427e6/nordic-film-fest-poster-mockup-min.png" /&#62;
Posters &#38;amp; Illustrations


</description>
		
	</item>
		
		
	<item>
		<title>NotCo</title>
				
		<link>https://raphsiddons.cargo.site/NotCo</link>

		<pubDate>Thu, 09 Jan 2025 04:48:33 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/NotCo</guid>

		<description>
	Last Drink 
on Us
NotCo(2024)Young Ones CompetitionSpeculative Ad Campaign
	

Background:
NotCo is a FoodTech unicorn that is revolutionizing the food industry. in their latest venture, NotHangover is a probiotic shot that breaks down the byproduct of alcohol responsible for feeling rough after alcoholic consumption.The goal of the campaign is to raise product awareness among Gen-Zs who like to have a good time, mainly young professionals, college students and tech bros.
Insights:Despite the increasing pace of life, younger people are slowing down their consumption of alcohol and aren’t drinking as much as previous generations. One reason could be wanting to avoid the aftermath affecting their health and being thrown them off their A-game the day after.This proves a challenge to the brand though; if younger people aren’t drinking they won’t be reaching for the product. And if the campaign focused too much on the negative effects of drinking, this would further isolate the audience.


Solution:We wanna let young people know that it’s okay to play hard.
Cause they deserve it. Nothing’s holding you back from letting loose; where you can have a great night and an even better day killing it at work or class after.&#38;nbsp; So have another drink (or 2 or 3, no ones counting) cause the Last Drink is On Us.

					
Case Video

	
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b9edeb0185cb3ef3f4553852408727d1efc216b6754d5e9c9669420362c66785/NotCo-Portfolio.png" data-mid="224421085" border="0"  src="https://freight.cargo.site/w/1000/i/b9edeb0185cb3ef3f4553852408727d1efc216b6754d5e9c9669420362c66785/NotCo-Portfolio.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ea0cbae2913d320a58d28d03285b99ee98b4076f9672bdae5b4e93c41db94bae/NotCo-Portfolio2.png" data-mid="224421086" border="0"  src="https://freight.cargo.site/w/1000/i/ea0cbae2913d320a58d28d03285b99ee98b4076f9672bdae5b4e93c41db94bae/NotCo-Portfolio2.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/111c46f7a41cdba6101473651ef0a505d75deb2d5e17a5d6046c7595d0cc9751/NotCo-Portfolio4.jpg" data-mid="224421087" border="0"  src="https://freight.cargo.site/w/1000/i/111c46f7a41cdba6101473651ef0a505d75deb2d5e17a5d6046c7595d0cc9751/NotCo-Portfolio4.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/df8d26751dc4594af194a7a2dcb653c03867f3562ff26436f327ebff34347cb2/NotCo-Portfolio3.jpg" data-mid="224421088" border="0"  src="https://freight.cargo.site/w/1000/i/df8d26751dc4594af194a7a2dcb653c03867f3562ff26436f327ebff34347cb2/NotCo-Portfolio3.jpg" /&#62;


	Activations:Our Activations target the key audience in spots where you are likely to start or end a night out.


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9271f8063a7e465f4f9e34affa5f04066f8cd7b912c866978e80742157b28f6c/NotCo-Portfolio5.png" data-mid="224421204" border="0"  src="https://freight.cargo.site/w/1000/i/9271f8063a7e465f4f9e34affa5f04066f8cd7b912c866978e80742157b28f6c/NotCo-Portfolio5.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/916ff1258e2e1e3ee68a9957618fa6e750f3e81dbf225fa9903d081bea77d041/NotCo-Portfolio6.png" data-mid="224421206" border="0"  src="https://freight.cargo.site/w/1000/i/916ff1258e2e1e3ee68a9957618fa6e750f3e81dbf225fa9903d081bea77d041/NotCo-Portfolio6.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a042d747974c6880953dbcfc1776180e122ccd507ce18c567c52ed1ef8b5e5be/NotCo-Portfolio7.png" data-mid="224421207" border="0"  src="https://freight.cargo.site/w/1000/i/a042d747974c6880953dbcfc1776180e122ccd507ce18c567c52ed1ef8b5e5be/NotCo-Portfolio7.png" /&#62;


</description>
		
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	<item>
		<title>Sime Darby</title>
				
		<link>https://raphsiddons.cargo.site/Sime-Darby</link>

		<pubDate>Wed, 08 Jan 2025 09:27:56 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Sime-Darby</guid>

		<description>
	SD GuthrieLogo Design 
&#38;amp; Visual Identity


The Brief:SD Guthrie, formerly Sime Darby, is one of the world’s largest producers of certified sustainable palm oil. The goal of this project was to refresh the brand identity of an established institution while staying true to its commitment to sustainable agriculture 
and cutting edge innovation.The Challenge:Along with the name change, the primary focus was to revitalise an established brand 
without alienating a household name. The main challenge was to create a logo and idenity 
that would not disrupt the original holding shape so that it could be easily applied to 
exisiting physical assets without extensive structural overhauls.


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8eb129f7fc24703492760e84292c556432ce41722ba97d7d71a038ecc4293980/Sime-Darby-Portfolio.png" data-mid="224328492" border="0"  src="https://freight.cargo.site/w/1000/i/8eb129f7fc24703492760e84292c556432ce41722ba97d7d71a038ecc4293980/Sime-Darby-Portfolio.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/112bbb400e617c04320f0b20c51d13155245673d4437aa1857e82195413d6233/Sime-Darby-Portfolio2.png" data-mid="224328493" border="0"  src="https://freight.cargo.site/w/1000/i/112bbb400e617c04320f0b20c51d13155245673d4437aa1857e82195413d6233/Sime-Darby-Portfolio2.png" /&#62;


	The&#38;nbsp; Solution:A refreshed idenity that subtley implies and rests within the previous holding shape with a new visual focus of cutting edge science and technology coming together with a respect of nature at the core.

	
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ba3141b48b79e16d40c72c05c79c2fadbf04f215bd809a55c24b05cf938aca1b/Sime-Darby-Portfolio3.png" data-mid="224328494" border="0"  src="https://freight.cargo.site/w/1000/i/ba3141b48b79e16d40c72c05c79c2fadbf04f215bd809a55c24b05cf938aca1b/Sime-Darby-Portfolio3.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bd799b38311a4e5e42d503ea10fca09d41df1882dd0d7c17d0a20c1ef669c4e9/Sime-Darby-Portfolio4.png" data-mid="224328495" border="0"  src="https://freight.cargo.site/w/1000/i/bd799b38311a4e5e42d503ea10fca09d41df1882dd0d7c17d0a20c1ef669c4e9/Sime-Darby-Portfolio4.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/51386967c6b2c5bb6bb45995029085a4b330e0925ef86707c278eddbda3ba825/Sime-Darby-Portfolio5.png" data-mid="224328496" border="0"  src="https://freight.cargo.site/w/1000/i/51386967c6b2c5bb6bb45995029085a4b330e0925ef86707c278eddbda3ba825/Sime-Darby-Portfolio5.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a43af66e779b0f46e07d720d19064e4085ac039cae19d034819d1ad37eb19ffc/Sime-Darby-Portfolio6.png" data-mid="224328497" border="0"  src="https://freight.cargo.site/w/1000/i/a43af66e779b0f46e07d720d19064e4085ac039cae19d034819d1ad37eb19ffc/Sime-Darby-Portfolio6.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/29f5f1c63db98d6bda597b5013e1e8e5fdc73c4bba6432f21d8ca371caa3666a/Sime-Darby-Portfolio9.png" data-mid="224328500" border="0"  src="https://freight.cargo.site/w/1000/i/29f5f1c63db98d6bda597b5013e1e8e5fdc73c4bba6432f21d8ca371caa3666a/Sime-Darby-Portfolio9.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ea25fa8f3dfdc7b8c847b3c2ec87aea8a091f26fe96213dd206f8a0b0e3d30b5/Sime-Darby-Portfolio8.png" data-mid="224328499" border="0"  src="https://freight.cargo.site/w/1000/i/ea25fa8f3dfdc7b8c847b3c2ec87aea8a091f26fe96213dd206f8a0b0e3d30b5/Sime-Darby-Portfolio8.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1e62dd6aa3bd1fb1a0240a2c8198dc600bac73d6314d70712e3307b2f6bc2785/Sime-Darby-Portfolio7.png" data-mid="224328498" border="0"  src="https://freight.cargo.site/w/1000/i/1e62dd6aa3bd1fb1a0240a2c8198dc600bac73d6314d70712e3307b2f6bc2785/Sime-Darby-Portfolio7.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1ea9686fdb646f9aabcc3c7ca80ca21d7153ec9d87b20b4f3422d6bc611f33cc/Sime-Darby-Portfolio10.png" data-mid="224328501" border="0"  src="https://freight.cargo.site/w/1000/i/1ea9686fdb646f9aabcc3c7ca80ca21d7153ec9d87b20b4f3422d6bc611f33cc/Sime-Darby-Portfolio10.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a729a72d1a59853db3ce894661a39dd00683104418a387a336af63b5bd95c4e0/Sime-Darby-Portfolio11.png" data-mid="224328502" border="0"  src="https://freight.cargo.site/w/1000/i/a729a72d1a59853db3ce894661a39dd00683104418a387a336af63b5bd95c4e0/Sime-Darby-Portfolio11.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b8b362e76dfc95a845bead04678459d86f6b35d90572a53ee91e245d8c52724f/Sime-Darby-Portfolio12.png" data-mid="224328503" border="0"  src="https://freight.cargo.site/w/1000/i/b8b362e76dfc95a845bead04678459d86f6b35d90572a53ee91e245d8c52724f/Sime-Darby-Portfolio12.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Tinder</title>
				
		<link>https://raphsiddons.cargo.site/Tinder</link>

		<pubDate>Fri, 24 Mar 2023 08:49:40 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Tinder</guid>

		<description>
	Committed To Casual
Tinder (2022)Wieden + &#38;nbsp;KennedySpeculative Ad Campaign
	

The Challenge:Tinder has been around for 10 years. It’s been the most popular 
dating-app, but they are slowly losing dominance in the market.The Brief:Under mentorship of Marcus Yuen from Wieden + Kennedy NY, 
the goal was to reignite the Tinder brand for Gen Z’s in an ever 
confusing dating world.


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fadc4c95200e336eacda9fd71099353397176e01ef27da07759ccf9daf4e0949/Tinder-Campaign-14.png" data-mid="172938403" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/fadc4c95200e336eacda9fd71099353397176e01ef27da07759ccf9daf4e0949/Tinder-Campaign-14.png" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f636d28f12a69b57bb33935c0e4f7c885b7f22b9a7244ea78fc076fa374c3908/Tinder-Campaign-7.png" data-mid="172913005" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/f636d28f12a69b57bb33935c0e4f7c885b7f22b9a7244ea78fc076fa374c3908/Tinder-Campaign-7.png" /&#62;


	Insights:The new dating landscape can be confusing, which makes Gen Z’s undecided on what they are looking for. However, they DON’T take these online interactions too seriously. In fact, they might use it for anything BUT dating; like practicing a new language.


Solution:In an age where the endless possibilities for online dating are overwhelming, sticking to Tinder’s fuss free profiles and casual interactions might be the better option. We want to let Gen Z’s know that “its okay to not know what you want”.
	

&#60;img width="960" height="541" width_o="960" height_o="541" data-src="https://freight.cargo.site/t/original/i/16db55153d6cd909febeb101bcdffff845f6ec784cb57664f5ed5da3790ceb09/Tinder-1.gif" data-mid="172934349" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/16db55153d6cd909febeb101bcdffff845f6ec784cb57664f5ed5da3790ceb09/Tinder-1.gif" /&#62;
&#60;img width="960" height="541" width_o="960" height_o="541" data-src="https://freight.cargo.site/t/original/i/1a817f04c953239fd0466ac165a0c7b7eff8f5d9c8b910d2345c3167d82b0688/tinder-2.gif" data-mid="172934350" border="0"  src="https://freight.cargo.site/w/960/i/1a817f04c953239fd0466ac165a0c7b7eff8f5d9c8b910d2345c3167d82b0688/tinder-2.gif" /&#62;
&#60;img width="960" height="541" width_o="960" height_o="541" data-src="https://freight.cargo.site/t/original/i/3e3635c887c5c57639d49b4f04f1e9ffdcee6cbd79eccf42232c5eeb768d92ef/Tinder-Campaign-Thumbnail.gif" data-mid="172908689" border="0"  src="https://freight.cargo.site/w/960/i/3e3635c887c5c57639d49b4f04f1e9ffdcee6cbd79eccf42232c5eeb768d92ef/Tinder-Campaign-Thumbnail.gif" /&#62;


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1c598bc8dad7e18f1ea724d1d6d2de0650f4cdf39e480a5b7c698dd4325344ed/Tinder-Campaign-13.png" data-mid="172946410" border="0"  src="https://freight.cargo.site/w/960/i/1c598bc8dad7e18f1ea724d1d6d2de0650f4cdf39e480a5b7c698dd4325344ed/Tinder-Campaign-13.png" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4a1d16ac2d9d0e3f5aa43e584708576a468c6768962029c1aa636d538057f189/Tinder-Campaign-12.png" data-mid="172946412" border="0"  src="https://freight.cargo.site/w/960/i/4a1d16ac2d9d0e3f5aa43e584708576a468c6768962029c1aa636d538057f189/Tinder-Campaign-12.png" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d92fdc05d9bb9d7035fe72822c430e2bf306ff60fbee315a38e2b356b0ca8f75/Tinder-Campaign-11.png" data-mid="172946415" border="0"  src="https://freight.cargo.site/w/960/i/d92fdc05d9bb9d7035fe72822c430e2bf306ff60fbee315a38e2b356b0ca8f75/Tinder-Campaign-11.png" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fa71092af68936dfc36b7676f536a84411754cedf5b14ced3d9f6584b2edaf68/Tinder-Campaign-10.png" data-mid="172946419" border="0"  src="https://freight.cargo.site/w/960/i/fa71092af68936dfc36b7676f536a84411754cedf5b14ced3d9f6584b2edaf68/Tinder-Campaign-10.png" /&#62;

Image Credits: Tyrell Hampton


	&#60;img width="960" height="555" width_o="960" height_o="555" data-src="https://freight.cargo.site/t/original/i/6dcc0d1b6660084600411249aa8cbfcfde6e8e1e93edb9ac5a5178e60f009652/Tinder-Campaign-TVC.gif" data-mid="172949197" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/6dcc0d1b6660084600411249aa8cbfcfde6e8e1e93edb9ac5a5178e60f009652/Tinder-Campaign-TVC.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; “Infinite Amount of Choices” TVC Draft

</description>
		
	</item>
		
		
	<item>
		<title>Polaroid</title>
				
		<link>https://raphsiddons.cargo.site/Polaroid</link>

		<pubDate>Fri, 03 Jan 2025 03:56:20 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Polaroid</guid>

		<description>
	Live Twice
Polaroid (2024)Crowbar Competition
Speculative Ad Campaign
	

The Brief:Digital Natives (21-40 Year Olds) are overwhelmed with the relentless pace of modern life. They are acutely aware of the pressures, anxieties and they yearn for a sense of authenticity and connection.
The campaign should recognise Polaroid as a brand that both celebrates the past while also empowering them to create
new memories. The audience should use Polaroid products to slow down, capture moments that matter and have meaningful connections with others.Insights:Digital natives appreciate substance in a faced paced and fleeting world. This leads them wanting to be more intentional and finding ways to live in the moment and enjoy the process while at it.

Solution:We want people to rethink their relationships with photos to a more mindful one that brings back focus to the important things in our lives – the people, the places, and the moments. To capture the things that make us want to pick up a polaroid camera. Living for these things that truly matter, not just the photo.


	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d172f06c7d9f59232ee39041f244f01311fe496a49ea4b976a56c3e162e440e8/Crowbar-Polaroid.png" data-mid="224263391" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/d172f06c7d9f59232ee39041f244f01311fe496a49ea4b976a56c3e162e440e8/Crowbar-Polaroid.png" /&#62;

	&#60;img width="2040" height="1148" width_o="2040" height_o="1148" data-src="https://freight.cargo.site/t/original/i/b4f223194aea9fa596b37880873bb617732c20aeb4cae4cac3093693aeabecb8/Crowbar-Polaroid_Page_08_Image_0001.png" data-mid="224263868" border="0"  src="https://freight.cargo.site/w/1000/i/b4f223194aea9fa596b37880873bb617732c20aeb4cae4cac3093693aeabecb8/Crowbar-Polaroid_Page_08_Image_0001.png" /&#62;

	Activation 1:Painted with light reflective coating, these flash reactive backdrops around the city will only reveal their surprise designs when taken with the polaroid camera placed there and only after the photo develops.This leverages on Polaroid's iconic flash feature and developing process, to get people to slow down and shift focus from the instant gratification of a digital picture to the nostalgia of enjoying the whole process; from snapping the photo to eagerly waiting for it to develop.

	Activation 2:
Whether it’s texting or filming at a concert, people spend too much time trying to record the moment. But with Secret Sessions, we want to bring back the thrill of being right there.

Popular Artists will tease and riddle intimate performances in secret locations. Finding the venue is only half the fun as access will only be granted by leaving your phones at the door. Don’t worry, you’ll still 
be able to relive the night; commemorative polaroids 
taken by crew members will be handed out at the end.
	&#60;img width="1910" height="1075" width_o="1910" height_o="1075" data-src="https://freight.cargo.site/t/original/i/0be7bd28640030f4830b5d967132905938f6af75e89244228c28189724c9683b/Crowbar-Polaroid_Page_10_Image_0001.png" data-mid="224263869" border="0"  src="https://freight.cargo.site/w/1000/i/0be7bd28640030f4830b5d967132905938f6af75e89244228c28189724c9683b/Crowbar-Polaroid_Page_10_Image_0001.png" /&#62;


	OOH:We want people to go beyond appreciating the photo, and remember the memories, feelings and important ones that made us take the photo in the first place.Also inspired by popular Mindfulness techniques, this second series gets the audience to be grounded and savour all the senses (other than sight) in the now so that the moment can live on forever.


&#60;img width="1015" height="574" width_o="1015" height_o="574" data-src="https://freight.cargo.site/t/original/i/2ac30235a5e037463ddab39ca875d7d9f78e448c055e7459ebf34f9b53aeb5ef/Crowbar-Polaroid_Page_13_Image_0001.png" data-mid="224263871" border="0"  src="https://freight.cargo.site/w/1000/i/2ac30235a5e037463ddab39ca875d7d9f78e448c055e7459ebf34f9b53aeb5ef/Crowbar-Polaroid_Page_13_Image_0001.png" /&#62;
&#60;img width="1670" height="940" width_o="1670" height_o="940" data-src="https://freight.cargo.site/t/original/i/c2b8432a7d0389295fe69a73b733e2a151672198df82641edca0c49dc1c7cd67/Crowbar-Polaroid_Page_12_Image_0001.png" data-mid="224263870" border="0"  src="https://freight.cargo.site/w/1000/i/c2b8432a7d0389295fe69a73b733e2a151672198df82641edca0c49dc1c7cd67/Crowbar-Polaroid_Page_12_Image_0001.png" /&#62;
&#60;img width="2040" height="1148" width_o="2040" height_o="1148" data-src="https://freight.cargo.site/t/original/i/4c9aa7ca884e13f78816135e4a09b45d48d113df453f3f70c9d44ac1e919632f/Crowbar-Polaroid_Page_14_Image_0001.png" data-mid="224263872" border="0"  src="https://freight.cargo.site/w/1000/i/4c9aa7ca884e13f78816135e4a09b45d48d113df453f3f70c9d44ac1e919632f/Crowbar-Polaroid_Page_14_Image_0001.png" /&#62;

&#60;img width="1961" height="1103" width_o="1961" height_o="1103" data-src="https://freight.cargo.site/t/original/i/d1819960a1eec4ac8ae43556c4e79f6bd8340b13494aff7a36f1ee923af1ba94/Crowbar-Polaroid_Page_16_Image_0001.png" data-mid="224263873" border="0"  src="https://freight.cargo.site/w/1000/i/d1819960a1eec4ac8ae43556c4e79f6bd8340b13494aff7a36f1ee923af1ba94/Crowbar-Polaroid_Page_16_Image_0001.png" /&#62;
&#60;img width="2040" height="1148" width_o="2040" height_o="1148" data-src="https://freight.cargo.site/t/original/i/6ca58560720cfa9833f81e08d7653f95691c5d234f12e8c8c492de62c91e6cd0/Crowbar-Polaroid_Page_17_Image_0001.png" data-mid="224263875" border="0"  src="https://freight.cargo.site/w/1000/i/6ca58560720cfa9833f81e08d7653f95691c5d234f12e8c8c492de62c91e6cd0/Crowbar-Polaroid_Page_17_Image_0001.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>The Design Monastery</title>
				
		<link>https://raphsiddons.cargo.site/The-Design-Monastery</link>

		<pubDate>Mon, 17 Jul 2023 10:16:10 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/The-Design-Monastery</guid>

		<description>
	The Design Monastery

Graduation Project (2023)Speculative Branding
	

About The Project:The Design Monastery (DeMo) is a collective of designers committed to achieving the 
best; A commentary on the system of design capitalism we now live in and how creatives 
might find themselves involved in it, this speculative project asks the question :
“what if designers were so committed to their creative jobs that they 
formed a cult of designers?”&#38;nbsp;Outcome:

	
						Taking inspiration from cult recruitment materials (manifestos,brochures, videos..), 
this satirical project nudges viewers to reflect on their driving
forces and what value 
they give their careers.

					
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eed94526265a01cacae762a34738b8cc5f0680b2e40864e1b992c904ca5b0e15/RaphaeloSiddons_b1.gif" data-mid="185293537" border="0"  src="https://freight.cargo.site/w/1000/i/eed94526265a01cacae762a34738b8cc5f0680b2e40864e1b992c904ca5b0e15/RaphaeloSiddons_b1.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f52175bc125d4110d1df71eb0ee86eec2001bfc14ec2a3756dc662fe1b63e74/RaphaeloSiddons_b2.gif" data-mid="185293538" border="0"  src="https://freight.cargo.site/w/1000/i/0f52175bc125d4110d1df71eb0ee86eec2001bfc14ec2a3756dc662fe1b63e74/RaphaeloSiddons_b2.gif" /&#62;

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1567784c5116125c3b9dbe43c8270ce950b07c16a13143656792bb99c468669f/lasalle-show-7-2.png" data-mid="185293723" border="0"  src="https://freight.cargo.site/w/1000/i/1567784c5116125c3b9dbe43c8270ce950b07c16a13143656792bb99c468669f/lasalle-show-7-2.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f9175590f388a420a1de2980b37d55d6086e84009f6bb0a1666ba80e5ca389c2/lasalle-show-7-3.png" data-mid="185293721" border="0"  src="https://freight.cargo.site/w/1000/i/f9175590f388a420a1de2980b37d55d6086e84009f6bb0a1666ba80e5ca389c2/lasalle-show-7-3.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c757bb92900f936c0db241f1967eb868d5d95b93c36a77d40cbf1a3fbb216eaf/lasalle-show-9-1.png" data-mid="185294700" border="0"  src="https://freight.cargo.site/w/1000/i/c757bb92900f936c0db241f1967eb868d5d95b93c36a77d40cbf1a3fbb216eaf/lasalle-show-9-1.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2a23893284356512d1d78f60e9e65fa91b890c01199d86ae5be87b47da4c83e8/lasalle-show-9-2.png" data-mid="185294290" border="0"  src="https://freight.cargo.site/w/1000/i/2a23893284356512d1d78f60e9e65fa91b890c01199d86ae5be87b47da4c83e8/lasalle-show-9-2.png" /&#62;

Cult Manifesto and Brochures

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e740afab61b3bed62c737af018d262d158a9d7ae6c8a395b6e61a47f3844bc9/fyp-portfolio-1.png" data-mid="224264632" border="0"  src="https://freight.cargo.site/w/1000/i/2e740afab61b3bed62c737af018d262d158a9d7ae6c8a395b6e61a47f3844bc9/fyp-portfolio-1.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2a9d76965bcac149107de8a5c4f8e53a9cad8ac162ba8f2729de1debff99675f/RaphaeloSiddons_b3.gif" data-mid="224264919" border="0"  src="https://freight.cargo.site/w/1000/i/2a9d76965bcac149107de8a5c4f8e53a9cad8ac162ba8f2729de1debff99675f/RaphaeloSiddons_b3.gif" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/490d7e18325bfa5dc7d5ddcccc83a858f2da88dca99a76765ffaa9c15b421847/fyp-portfolio.gif" data-mid="224264663" border="0"  src="https://freight.cargo.site/w/1000/i/490d7e18325bfa5dc7d5ddcccc83a858f2da88dca99a76765ffaa9c15b421847/fyp-portfolio.gif" /&#62;
Cult Guidebook

	
	Recruitment Video:


						Taking inspiration from cult initiation videos,
the DeMo Recruitment Video serves as an
introduction to the cult’s core messages.
	

DeMo Recruitment Video

	
</description>
		
	</item>
		
		
	<item>
		<title>Netflix</title>
				
		<link>https://raphsiddons.cargo.site/Netflix</link>

		<pubDate>Wed, 24 May 2023 11:05:14 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Netflix</guid>

		<description>
	Ads By
You
Netflix (2021)
Forsman &#38;amp; BodenforsSpeculative Ad Campaign 

	
The Challenge:Singaporeans are tech savy and are not shocked by 
targeted marketing ads on social mediaThe Brief:To create buzz around the Netflix Documentary, 
The Social Dilemma, within a Singaporean audience.&#38;nbsp;


&#60;img width="4962" height="3508" width_o="4962" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0de4f72abfa28928ffa97983e19d41856300d22c3cdec3c424654edac9f4af6d/Group-11--Ads-by-You-13.png" data-mid="179800382" border="0"  src="https://freight.cargo.site/w/1000/i/0de4f72abfa28928ffa97983e19d41856300d22c3cdec3c424654edac9f4af6d/Group-11--Ads-by-You-13.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6ed3f3739af68f0ccafa99c605308f6234249740535fe8b090dcfe0e2a5f4723/Group-11--Ads-by-You-10.png" data-mid="179793524" border="0"  src="https://freight.cargo.site/w/1000/i/6ed3f3739af68f0ccafa99c605308f6234249740535fe8b090dcfe0e2a5f4723/Group-11--Ads-by-You-10.png" /&#62;


	Insights:People in Singapore are becoming more aware of the 
presence of targeted marketing; but due to ad fatigue 
and oversaturation, users are simply scrolling past

the ads without question. However, ignoring the ads

wonʼt change the fact that companies are still

abusing our user data.


Solution:We wanted to bring awareness to targeted marketing

by making ads that not only hijacked your attention

and intrigued you to view it, but also shocked you

with highly personalised targted ads made with the

users own information.
	

	&#60;img width="4962" height="3509" width_o="4962" height_o="3509" data-src="https://freight.cargo.site/t/original/i/a13a6ce25f92f9502d91884eeebedcc4a55aecaf93e46bcac3c425b34b694041/Group-11--Ads-by-You-14.png" data-mid="179799362" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/a13a6ce25f92f9502d91884eeebedcc4a55aecaf93e46bcac3c425b34b694041/Group-11--Ads-by-You-14.png" /&#62;&#60;img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/0a5afe2dda5adfba8965700567f74216d72d56165f77accfd6eef3e7bfe3093c/Group-11--Ads-by-You-15.png" data-mid="179799364" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/0a5afe2dda5adfba8965700567f74216d72d56165f77accfd6eef3e7bfe3093c/Group-11--Ads-by-You-15.png" /&#62;&#60;img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/f5c7cfd69e7840289b32416c86765513a1dca6af5735ed17b883ca92f026da17/Group-11--Ads-by-You-16.png" data-mid="179799367" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f5c7cfd69e7840289b32416c86765513a1dca6af5735ed17b883ca92f026da17/Group-11--Ads-by-You-16.png" /&#62;


	C&#60;img width="4962" height="3509" width_o="4962" height_o="3509" data-src="https://freight.cargo.site/t/original/i/6c4e711a4df08e8f1ad4ec64b059f68072ebaa81fd770f5003c4510f6388350b/Group-11--Ads-by-You-17.png" data-mid="179799368" border="0"  src="https://freight.cargo.site/w/1000/i/6c4e711a4df08e8f1ad4ec64b059f68072ebaa81fd770f5003c4510f6388350b/Group-11--Ads-by-You-17.png" /&#62;&#60;img width="4962" height="3509" width_o="4962" height_o="3509" data-src="https://freight.cargo.site/t/original/i/d88308a0de53c317dab78f11433cf962cc3a5c37e52e046a4b5070a52acb5d5d/Group-11--Ads-by-You-19.png" data-mid="179799369" border="0"  src="https://freight.cargo.site/w/1000/i/d88308a0de53c317dab78f11433cf962cc3a5c37e52e046a4b5070a52acb5d5d/Group-11--Ads-by-You-19.png" /&#62;Conceptual Instagram Ads


</description>
		
	</item>
		
		
	<item>
		<title>Blue in The Red City</title>
				
		<link>https://raphsiddons.cargo.site/Blue-in-The-Red-City-1</link>

		<pubDate>Fri, 24 Mar 2023 16:10:21 +0000</pubDate>

		<dc:creator>Raph Siddons Digital Portfolio</dc:creator>

		<guid isPermaLink="true">https://raphsiddons.cargo.site/Blue-in-The-Red-City-1</guid>

		<description>
	Blue in The Red City

Published by Prypress (2022)
Photographic Zine 
	

About:


Blue in the Red City is a photographic series coupled with self reflections 
from a stroll at East Coast Beach in Singapore. Jumbled thoughts ranging 
from loneliness to living and growing up in the little red city.The zine was 
published to be sold at Taipei Artbook Fair 2022


	&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d065060dcfaca797265bfd84253d17f1c49fa6ce24277b5acd44ee254d873c72/blue-in-the-red-city-cover.png" data-mid="172958385" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/d065060dcfaca797265bfd84253d17f1c49fa6ce24277b5acd44ee254d873c72/blue-in-the-red-city-cover.png" /&#62;&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bcc2091feffe005618764ddaed71e43fe7a208d115d02c03c6058b128432b1b9/blue-in-the-red-city-zine-2.png" data-mid="172958492" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/bcc2091feffe005618764ddaed71e43fe7a208d115d02c03c6058b128432b1b9/blue-in-the-red-city-zine-2.png" /&#62;&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ad132fdc78f872c6e5d58174ff932cc33563d4ef8542b2ff1902216cda014d25/Blue-in-the-red-city-zine.png" data-mid="172958494" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/ad132fdc78f872c6e5d58174ff932cc33563d4ef8542b2ff1902216cda014d25/Blue-in-the-red-city-zine.png" /&#62;


&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/45a27e85340413024b5eb4b1b705aed3bfe78f66b4fb2a8d4f772f789655ffc4/DBW_1561.jpg" data-mid="172958703" border="0"  src="https://freight.cargo.site/w/1000/i/45a27e85340413024b5eb4b1b705aed3bfe78f66b4fb2a8d4f772f789655ffc4/DBW_1561.jpg" /&#62;
&#60;img width="3527" height="5291" width_o="3527" height_o="5291" data-src="https://freight.cargo.site/t/original/i/86fea22bfc646f44f4db053fa04cb3541251cf3a4167ecdc48c88ca48e0a2fb8/DBW_1713.jpg" data-mid="172958705" border="0"  src="https://freight.cargo.site/w/1000/i/86fea22bfc646f44f4db053fa04cb3541251cf3a4167ecdc48c88ca48e0a2fb8/DBW_1713.jpg" /&#62;
&#60;img width="2139" height="3209" width_o="2139" height_o="3209" data-src="https://freight.cargo.site/t/original/i/8bcfe3da6aec512b4a29724bf4b36fedc3e94cc35d1baa8583fce8e5e8d1fe0b/DBW_2106.jpg" data-mid="172958702" border="0"  src="https://freight.cargo.site/w/1000/i/8bcfe3da6aec512b4a29724bf4b36fedc3e94cc35d1baa8583fce8e5e8d1fe0b/DBW_2106.jpg" /&#62;
&#60;img width="3025" height="4537" width_o="3025" height_o="4537" data-src="https://freight.cargo.site/t/original/i/0519c3dcef72294a01721f8b0b6cacbc394bc5e5b30bfa8b0d2b86a636c64e69/DBW_2097.jpg" data-mid="172958704" border="0"  src="https://freight.cargo.site/w/1000/i/0519c3dcef72294a01721f8b0b6cacbc394bc5e5b30bfa8b0d2b86a636c64e69/DBW_2097.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7c26c8b0c271ea0de52b150671e66a7e5f476adfd5962764bd071822aa2e1eac/DBW_1739.jpg" data-mid="172958701" border="0"  src="https://freight.cargo.site/w/1000/i/7c26c8b0c271ea0de52b150671e66a7e5f476adfd5962764bd071822aa2e1eac/DBW_1739.jpg" /&#62;
&#60;img width="2628" height="3942" width_o="2628" height_o="3942" data-src="https://freight.cargo.site/t/original/i/a518e4966147c6563761d19384d665589dc2418dfa04713cedc1cb228ca6e430/DBW_2076.jpg" data-mid="172958706" border="0"  src="https://freight.cargo.site/w/1000/i/a518e4966147c6563761d19384d665589dc2418dfa04713cedc1cb228ca6e430/DBW_2076.jpg" /&#62;

Photography, Text and Design: Raph Siddons

	
everything here is prim on the surface,


but maybe it’s not all that,


maybe theres more to the red city...


</description>
		
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